Wednesday 2 March 2011

Bone Appetit!

When doing research on Celebration, Florida - the master-planned community created by the Disney company - after the lecture on Disneyfication, I decided to look at what businesses were in the town. Aside from your average restaurants, Starbucks, art shops and clothing stores, etc, I stumbled upon this:




While, after looking further into the company, it becomes clear that it's not just yet another average pet shop, in the vein of Pets at Home, and it also has probably one of the best names for a company, I've ever heard, for a pet food company or otherwise!


You could say it probably specialises in making more appealing dog treats than you'd get in an average supermarket, with its website saying it makes "hand-made, gourmet dog treats... baked using fresh, wholesome ingredients," which would probably make it popular among people who would wish their dogs to be eating more healthily. So popular, in fact, that in Florida alone, there's 15 Woof Gang Bakery franchises, with two in North Carolina, one in Texas and one in Georgia. 






Another happy customer...


If you ever want the chance to run your own Woof Gang Bakery (me and Darren laughed at the name and website for nearly 15 minutes), here's your chance! Woof Gang Bakery - Franchise Q and A! 


With the store in Celebration looking like more of a dining room than a shop due to the minimal shelf space used, plates of treats being instead placed on top of an elaborate table, and with the store lit by two chandeliers that wouldn't look out of place in a grand hotel lobby, the store immediately sets itself apart from its competitors that are often designed very much like a supermarket. See below for a typical design of a Pets at Home store:


Note the heavy use of artificial light in the large space, with a heavy focus on shelving, which is tailored towards functionality as opposed to aesthetics.

There's an International Development page as well that's under construction, so you never know, you might not need to go to America to pick up some fancy dog treats! You know, it's food for thought...

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